<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[ConnectADtv]]></title><description><![CDATA[We help agencies and businesses plan, buy, and measure OTT | CTV | advanced TV advertising]]></description><link>https://www.lawonctv.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 19 Apr 2026 13:11:22 GMT</lastBuildDate><atom:link href="https://www.ctvlaw.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[I am asked daily for the latest research on CTV | Streaming, &#38; the Lumascape (digital ecosystem)]]></title><description><![CDATA[There is plenty to discuss here and lots of confusion. The speed of change in media is so intense I don't think there is one good source....]]></description><link>https://www.lawonctv.com/post/i-am-asked-daily-for-the-latest-research-on-ctv-streaming-the-lumascape-digital-ecosystem</link><guid isPermaLink="false">64bbda6064e4be56c1371f83</guid><pubDate>Sat, 22 Jul 2023 13:35:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c95a52_24b5121c488f42218bbbe70c7806084f~mv2.jpg/v1/fit/w_879,h_641,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Robert Eckelman</dc:creator></item><item><title><![CDATA[New Term ABB- Audience Based TV Buying. Advertisers are shifting budgets rapidly]]></title><description><![CDATA[Please get used to this new term because this is where AD budgets are moving. Audience Based TV buying is focused on the right audience...]]></description><link>https://www.lawonctv.com/post/new-term-abb-audience-based-tv-buying-advertisers-are-shifting-budgets-rapidly</link><guid isPermaLink="false">64bbd7fdae612783f0477d30</guid><pubDate>Sat, 22 Jul 2023 13:28:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c95a52_e286dd4895a84b81bffb15c0c6b7ced0~mv2.jpg/v1/fit/w_805,h_539,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Robert Eckelman</dc:creator></item><item><title><![CDATA[FAST- Free AD- Supported Streaming growing at tremendous velocity]]></title><description><![CDATA[June of 2023:  Roku Channel, Pluto, and Tubi  break into the most popular streaming services full article https://bit.ly/43DIANA]]></description><link>https://www.lawonctv.com/post/fast-free-ad-supported-streaming-growing-at-tremendous-velocity</link><guid isPermaLink="false">64bbd71217def56b65cc115e</guid><pubDate>Sat, 22 Jul 2023 13:19:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c95a52_64c4d50ccee941c2a48ab168a6b5060c~mv2.jpg/v1/fit/w_957,h_682,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Robert Eckelman</dc:creator></item><item><title><![CDATA[Netflix- adding 6,000,000 new subscribers and dropping some pricing plans.]]></title><description><![CDATA[I  am not sure if it is the password-sharing crackdown or the writers &#38; actors strike but Netflix is enjoying a stampede of new...]]></description><link>https://www.lawonctv.com/post/netflix-adding-6-000-000-new-subscribers-and-dropping-some-pricing-plans</link><guid isPermaLink="false">64bbd5b43fdb18ef3b0aab80</guid><pubDate>Sat, 22 Jul 2023 13:15:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c95a52_191d7a1b422e4c6a8307be3f65aa07ff~mv2.jpg/v1/fit/w_464,h_206,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Robert Eckelman</dc:creator></item><item><title><![CDATA[Cord Cutting slowing down or heating up. ]]></title><description><![CDATA[Ever heard of The hockey stick curve? It is what happens when a new technology becomes accepted by the masses. The startup or new finds...]]></description><link>https://www.lawonctv.com/post/cord-cutting-slowing-down-or-heating-up</link><guid isPermaLink="false">649848b17cb5147a270535c3</guid><category><![CDATA[Success]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[law firm marketing]]></category><category><![CDATA[legal marketing]]></category><category><![CDATA[Analitics ]]></category><category><![CDATA[legal]]></category><category><![CDATA[CTV | OTT ]]></category><category><![CDATA[Advertising]]></category><pubDate>Sun, 25 Jun 2023 14:07:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c95a52_4fed83fb41474f51a164d26693598a3b~mv2.jpg/v1/fit/w_700,h_626,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Robert Eckelman</dc:creator></item><item><title><![CDATA[Changing of the Guard, time watching digital video surpasses time watching TV &#38; Cable]]></title><description><![CDATA[Time spent watching digital video, fueled by CTV, has surpassed time spent watching traditional TV and cable, and we're still in the...]]></description><link>https://www.lawonctv.com/post/changing-of-the-guard-time-watching-digital-video-surpasses-time-watching-tv-cable</link><guid isPermaLink="false">649846c91f301ce7b4ee9a89</guid><pubDate>Sun, 25 Jun 2023 13:57:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c95a52_e4bff687a4644cebb483bef718d8e3c4~mv2.jpg/v1/fit/w_542,h_592,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Robert Eckelman</dc:creator></item><item><title><![CDATA[Cord cutting past the majority. Households  leaving behind cable companies at an alarming rate.]]></title><description><![CDATA[In Q1 2023 Comcast reported losing 614,000. Charter / Spectrum also incurred severe TV customer losses. In Q1 2023 Charter / Spectrum...]]></description><link>https://www.lawonctv.com/post/cord-cutting-past-the-majority-households-leaving-behind-cable-companies-at-an-alarming-rate</link><guid isPermaLink="false">646b90d65ac704cb9eb974b7</guid><pubDate>Mon, 22 May 2023 15:58:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c95a52_b1de34a4c5a64fd89cd2e7eb292de337~mv2.jpg/v1/fit/w_693,h_360,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Robert Eckelman</dc:creator></item><item><title><![CDATA[Is the US getting Old? more 65+ than 12-24 so yes it is.]]></title><description><![CDATA[The US birth rate is down. People in the US are living longer. We are getting older it is that simple. This will impact everything from...]]></description><link>https://www.lawonctv.com/post/is-the-us-getting-old-more-65-than-12-24-so-yes-it-is</link><guid isPermaLink="false">646b8f6c291db8fba9003520</guid><category><![CDATA[Success]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[law firm marketing]]></category><category><![CDATA[legal marketing]]></category><category><![CDATA[Analitics ]]></category><category><![CDATA[legal]]></category><category><![CDATA[CTV | OTT ]]></category><category><![CDATA[Advertising]]></category><pubDate>Mon, 22 May 2023 15:54:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c95a52_efc510841af44877b4be035b40dad5ec~mv2.jpg/v1/fit/w_1000,h_585,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Robert Eckelman</dc:creator></item><item><title><![CDATA[ESPN and TMobile a threat to cable companies?]]></title><description><![CDATA[Yep you bet! ESPN is considering going direct to consumers. I think they continue to offer their programming to cable companies but it...]]></description><link>https://www.lawonctv.com/post/espn-and-tmobile-a-threat-to-cable-companies</link><guid isPermaLink="false">646b8d9da77683045ed3bcfc</guid><category><![CDATA[Success]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[law firm marketing]]></category><category><![CDATA[legal marketing]]></category><category><![CDATA[Analitics ]]></category><category><![CDATA[legal]]></category><category><![CDATA[CTV | OTT ]]></category><category><![CDATA[Advertising]]></category><pubDate>Mon, 22 May 2023 15:45:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c95a52_5c0921ebc730438684c488048504ed11~mv2.jpg/v1/fit/w_803,h_675,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Robert Eckelman</dc:creator></item><item><title><![CDATA[Trust and loyalty hard to win, easy to lose ]]></title><description><![CDATA[Building trust and loyalty are getting harder and harder to come by these days. There are many scams, disinformation, partisanship…...]]></description><link>https://www.lawonctv.com/post/trust-and-loyalty-hard-to-win-easy-to-lose</link><guid isPermaLink="false">643d41674adc9e9e0040a779</guid><pubDate>Mon, 17 Apr 2023 12:54:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c95a52_eebe93cf42304db2aeefe676191cf058~mv2.jpg/v1/fit/w_1000,h_599,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Robert Eckelman</dc:creator></item><item><title><![CDATA[Hay sports fans Stream on!]]></title><description><![CDATA[There was a time when the media community said people will continue watching local broadcast affiliates for sports. That may be true but...]]></description><link>https://www.lawonctv.com/post/hay-sports-fans-stream-on</link><guid isPermaLink="false">64248da133c55cfce792b8f1</guid><category><![CDATA[Success]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[law firm marketing]]></category><category><![CDATA[legal marketing]]></category><category><![CDATA[legal]]></category><category><![CDATA[Analitics ]]></category><category><![CDATA[CTV | OTT ]]></category><category><![CDATA[Advertising]]></category><pubDate>Wed, 29 Mar 2023 19:18:05 GMT</pubDate><dc:creator>Robert Eckelman</dc:creator></item><item><title><![CDATA[Are cable companies pushing their remaining customers away? It does appear that way ]]></title><description><![CDATA["If you still have Comcast’s cheap SD TV package, you may be surprised to find that your local channels are vanishing in some areas."...]]></description><link>https://www.lawonctv.com/post/are-cable-companies-pushing-their-remaining-customers-away-it-does-appear-that-way</link><guid isPermaLink="false">64248bb9abf43ada6d170c7f</guid><pubDate>Wed, 29 Mar 2023 19:06:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c95a52_54f0e23491c24c0d8af1e45258ea8ec5~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Robert Eckelman</dc:creator></item><item><title><![CDATA[Only Nielsen can try to make sense of this total nonsense. ]]></title><description><![CDATA[It someone told me about this video I would not believe it. Lucky I watched it and shared it with some friends. My friend's response...]]></description><link>https://www.lawonctv.com/post/only-nielsen-can-try-to-make-sense-of-this-total-nonsense</link><guid isPermaLink="false">6424899fe33195dff2c41465</guid><category><![CDATA[Success]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[law firm marketing]]></category><category><![CDATA[legal marketing]]></category><category><![CDATA[Analitics ]]></category><category><![CDATA[legal]]></category><category><![CDATA[CTV | OTT ]]></category><category><![CDATA[Advertising]]></category><pubDate>Wed, 29 Mar 2023 19:02:05 GMT</pubDate><enclosure url="http://video.wixstatic.com/video/c95a52_fa71c6256043477e91bc10169fd37ad9/480p/mp4/file.mp4" length="0" type="video"/><dc:creator>Robert Eckelman</dc:creator></item><item><title><![CDATA[Questions asked, questions answered By ChatGPT]]></title><description><![CDATA[I have a theory that cable companies open the door to streaming. I really believe that their poor customer service, price gouging, and...]]></description><link>https://www.lawonctv.com/post/questions-asked-questions-answered-by-chatgpt</link><guid isPermaLink="false">6400b9aac9c39d8934e524a7</guid><category><![CDATA[Success]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[law firm marketing]]></category><category><![CDATA[legal marketing]]></category><category><![CDATA[Analitics ]]></category><category><![CDATA[CTV | OTT ]]></category><category><![CDATA[Advertising]]></category><category><![CDATA[legal]]></category><pubDate>Thu, 02 Mar 2023 15:04:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c95a52_3237f621da9e4e6599c2074f1f3e51b3~mv2.jpg/v1/fit/w_953,h_713,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Robert Eckelman</dc:creator></item><item><title><![CDATA[2023 AD Spend forecast, digital channels to grow, traditional cable and broadcast to decline ]]></title><description><![CDATA[The 2023 ad spend forecast has CTV growing by more than any other digital media. This outlook also calls for traditional media of all...]]></description><link>https://www.lawonctv.com/post/2023-ad-spend-forecast-digital-channels-to-grow-traditional-cable-and-broadcast-to-decline</link><guid isPermaLink="false">63f4ebe780abbce83feb1519</guid><pubDate>Tue, 21 Feb 2023 16:07:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c95a52_69733f165bf847aea8e7e682cd43b845~mv2.jpg/v1/fit/w_1000,h_644,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Robert Eckelman</dc:creator></item><item><title><![CDATA[Ad budgets follow eyeballs. CTV skyrockets while traditional broadcast and cable fall.]]></title><description><![CDATA[The 2023 expert forecast for AD spending calls for CTV to grow by 14.4%. Traditional cable and broadcast to fall by 6.3%. Full story here...]]></description><link>https://www.lawonctv.com/post/ad-budgets-follow-eyeballs-ctv-skyrockets-while-traditional-broadcast-and-cable-fall</link><guid isPermaLink="false">63f4ea9742313169b77eafeb</guid><category><![CDATA[Success]]></category><category><![CDATA[CTV | OTT ]]></category><category><![CDATA[Advertising]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Analitics ]]></category><category><![CDATA[legal]]></category><category><![CDATA[law firm marketing]]></category><category><![CDATA[legal marketing]]></category><pubDate>Tue, 21 Feb 2023 16:02:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c95a52_846b2a060dbe434582d9af645e5dbbbd~mv2.jpg/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Robert Eckelman</dc:creator></item><item><title><![CDATA[NFL &#38; Super Bowl is over what are we going to watch now? Sling has your covered W Freestream.]]></title><description><![CDATA[Sling TV just entered the FAST (free supported streaming television) race with the entry of Freestream.100% free ad-supported streaming...]]></description><link>https://www.lawonctv.com/post/nfl-super-bowl-is-over-what-are-we-going-to-watch-now-sling-has-your-covered-w-freestream</link><guid isPermaLink="false">63ea4a84330a477f1e3afa6e</guid><category><![CDATA[Success]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[law firm marketing]]></category><category><![CDATA[legal marketing]]></category><category><![CDATA[Analitics ]]></category><category><![CDATA[legal]]></category><category><![CDATA[Advertising]]></category><category><![CDATA[CTV | OTT ]]></category><pubDate>Mon, 13 Feb 2023 14:38:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c95a52_412395aaa1b54deea3c6e6a9915d7b58~mv2.jpg/v1/fit/w_866,h_636,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Robert Eckelman</dc:creator></item><item><title><![CDATA[Q3 2022 Cord Cutting accelerate Traditional Pay TV / Cable Could fall to 42% by 2026
]]></title><description><![CDATA[There is no end in sight for cord cutting. Traditional cable companies are shifting to almost all focus to high-speed internet and...]]></description><link>https://www.lawonctv.com/post/q3-2022-cord-cutting-accelerate-traditional-pay-tv-cable-could-fall-to-42-by-2026</link><guid isPermaLink="false">63caa9a586893c31ad033718</guid><category><![CDATA[Success]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[law firm marketing]]></category><category><![CDATA[legal marketing]]></category><category><![CDATA[Analitics ]]></category><category><![CDATA[legal]]></category><category><![CDATA[CTV | OTT ]]></category><category><![CDATA[Advertising]]></category><pubDate>Fri, 20 Jan 2023 14:52:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c95a52_7f410da6a6514dd99c873e10690cc504~mv2.jpg/v1/fit/w_1000,h_614,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Robert Eckelman</dc:creator></item><item><title><![CDATA[The reach of CTV is almost on par with traditional broadcast]]></title><description><![CDATA[CTV reach has increased over the years to the point that is almost equal to traditional TV and better than Cable. 94% reach 2022 86% in...]]></description><link>https://www.lawonctv.com/post/the-reach-of-ctv-is-almost-on-par-with-traditional-broadcast</link><guid isPermaLink="false">63caa731e18814ffe5182720</guid><category><![CDATA[Success]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[law firm marketing]]></category><category><![CDATA[legal marketing]]></category><category><![CDATA[Analitics ]]></category><category><![CDATA[legal]]></category><category><![CDATA[CTV | OTT ]]></category><category><![CDATA[Advertising]]></category><pubDate>Fri, 20 Jan 2023 14:42:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c95a52_74463ab1dbfb4169ad9618d66fcfd23c~mv2.jpg/v1/fit/w_880,h_598,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Robert Eckelman</dc:creator></item><item><title><![CDATA[Advertising &#38; Marketing stellar but a slow amateurish response will not deliver results]]></title><description><![CDATA[I see this more often than I would like to admit. Lately when I am in the market for a product I reach out to a company and I either...]]></description><link>https://www.lawonctv.com/post/advertising-marketing-stellar-but-a-slow-amateurish-response-will-not-deliver-results</link><guid isPermaLink="false">63caa50324ff30880f874c2a</guid><category><![CDATA[Success]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[law firm marketing]]></category><category><![CDATA[legal marketing]]></category><category><![CDATA[Analitics ]]></category><category><![CDATA[CTV | OTT ]]></category><category><![CDATA[Advertising]]></category><category><![CDATA[legal]]></category><pubDate>Fri, 20 Jan 2023 14:35:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c95a52_2206359c655d48e98b759b189f7e1f00~mv2.jpg/v1/fit/w_1000,h_703,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Robert Eckelman</dc:creator></item></channel></rss>